Knowing the Facts
Don’t get confused by the many shades of green
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In addition, Case advised printers who are interested in gathering more information related to sustainability to turn to their peers. He encouraged printers to visit their trade associations and, of course, talk to customers.
"Miscommunication is one of the biggest problems out there," Case explained. "Businesses may think they are giving customers what they are looking for, but it is better to know for sure. More and more customers are expecting products to be green in all aspects of their lives. It's best to communicate and avoid problems later. Companies should follow the trends."
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- Companies:
- TerraChoice Environmental Marketing
- People:
- Scot Case
E
Melissa Busch
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