Blueprint for Success
Commercial printers are enhancing production capabilities and going green in response to marketplace trends
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Strom agreed. “As a former print salesperson, I know selling the creative process is important,” he said. “Maybe a mom-and-pop [business] promoting a fishing camp doesn’t have the resources available to afford a designer to help them with want they want to accomplish. If they take it upon themselves to create something, it may not be quite up to standards. Distributors have to be able to establish themselves as a benefit or a partner, offering above and beyond what [is expected]. Once you become a useful tool, customers will come back and use you again.”
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- Companies:
- Accurate Graphics
- Timbertech
Maggie Dewitt
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