Epsilon Targeting Releases Influential Research
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According to Gillian MacPherson, senior director, product marketing & insight, “This study is the culmination of three years of research. While we already know that influencers are a prime audience for today’s marketer, it is critical that we also understand their attributes, channel preferences and behavior. Only then will marketers be able to effectively communicate with this valuable segment of the population.”
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- People:
- Gillian MacPherson
- Places:
- Dallas
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