Epsilon Targeting Releases Influential Research
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Tips for engaging influencers:
• It’s not about targeting a specific demographic or channel; understanding the behavior of influencers is critical
• Once targeted based on their behavior, influencers can be engaged with a tailored message across multiple channels, thus becoming a brand ambassador
• Messages should be familiar and conversational, since influencers talk more frequently person-to-person
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- People:
- Gillian MacPherson
- Places:
- Dallas
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