Epsilon Targeting Releases Influential Research
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• Influencers are highly motivated by being able to give feedback directly to brands and manufacturers; Influencers also are more likely to sign up for brand websites or e-newsletters as they like to be one of the first to hear about new products and information
ICOM’s influencer study is based on two surveys of nearly 7000 consumers in the United States and Canada for the combined sample of influencer households and non-influencer households.
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- People:
- Gillian MacPherson
- Places:
- Dallas
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