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Sales is a part of the communications process. In fact, we are reframing the word "sales" to "communications," so begin thinking dialogue instead of monologue. This type of sales/communications is not about gimmicks, shortcuts or techniques learned in seminars. Moreover, it has nothing to do with fast talking, bait-and-switch tactics or misleading others. Sales is about relationships, integrity and authenticity. It's about trust and being a good listener. It's about caring for others. When you do these things, you are in sales—because you are a communicator.
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- Ryan T. Sauers
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