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For Dunlap and other distributors in the commercial printing market, a lucrative opportunity often results from being in the right place at the right time.
He recalled an occasion when he discovered that a purchasing agent was splitting orders between two vendors. "I simply asked her, 'If I can add two to three hours back to your day and eliminate information transcription mistakes, would you be interested?' Needless to say, she was ecstatic, and The Venture Corporation became her single-source provider," he said. "If you can simplify a customer's life, that customer won't ever leave you."
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