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The customer—an entrepreneur with an investment firm—needed marketing materials that consisted of 10 different pieces. "He told me that he wanted his project to 'look like money,'" explained Dunlap. "After he showed me a competitor's piece, I got to work assembling my team, which consisted of a local paper house, a designer, my printing plant and a local mail house. It took a lot of legwork," he continued, "and there was a lot of running back and forth to satisfy the customer's quality needs. It was a seven-color job with registered embossing on an exotic, elephant-hide paper that was imported from Europe."
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