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Dunlap went on to offer some guidelines for determining profit margins. "Margins on bid packages and order-to-order bids are low—somewhere between 15 percent and 20 percent or lower—since here, the distributor is simply not adding any value," he explained. "The high-end marketing pieces that I handle from conception to completion are 50 percent and higher. Print program selling also generates high margins, starting at approximately 40 percent, since the distributor is doing a portion of the purchasing department's job."
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