7. Build communities on social media groups
Social media accounts give you a way to reach customers when they're not visiting your site, or even thinking about your business. A strong social-media presence can be valuable, but first you need to build a community on the sites of your choice.
Every social network is a little different in terms of community-building guidelines, but there's a general guideline that can be applied to them all: Be personal. Share pictures and video of people at your company working, having fun, or doing anything else that's interesting or shows personality. Write posts that have nothing to do with your business, such as "What's your favorite fall beer?" or "How was everyone's Thanksgiving?" or "Today is national dog day! Our favorite dog is the beagle. What's yours?" Comment on or interact with the post of another social-media account that's a client of yours. Anything you can do to make your company seem likable, interesting or fun should be your No. 1 goal on social media.