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6. Use an inviting site design
Your website should be designed in a way that makes it seem inviting, happy and professional. Think about how sites like Amazon, Google and Facebook use color and shapes. These sites avoid colors that are too dull (browns, grays) or too aggressive (reds, neons), and have just enough white space on their pages to avoid seeming too busy and tightly laid out, while still maximizing space.
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Michael Cornnell
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