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5. Have big, inviting images
"A picture is worth a thousand words" is no less true on the Internet. Use photos to their fullest potential on your site. Have big, crisp photos of your products, a prominently placed and large image of your company logo somewhere, and clear, easy-to-read navigation buttons. Additionally, avoid cheesy stock art photos. Today's online consumers, especially print buyers who work in marketing themselves, will easily spot these and think less of your company for using them. A picture may be worth a thousand words, but none of them are worth anything if they tell a boring story everyone has heard before.
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Michael Cornnell
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