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Why? Two reasons: One, sharing the personal side of your business is a good way to build affinity with prospects and customers, since the more they feel they know you, the more they'll trust you and want to do business with you. Two, a primary focus on fun, personal content will make the occasional serious post about your business much more palatable to your followers. Too many posts about product sales or other business-y stuff is a sure way to turn off followers on social media, but a handful of carefully crafted business posts within a larger body of fun, non-sales content can be an effective way to drive buyers to your website.
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Michael Cornnell
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