Get Accepted in the Education Market
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"When searching for a buyer, first contact printing or Web services and feel around from there," he said. "That way distributors can begin to branch out to other individual departments where they are more likely to find buyers."
Having found a niche within the education market, Resler has become accustomed to handling universities—including Pepperdine University, Santa Barbara, Calif., and California Lutheran University, Thousand Oaks, Calif. From this experience, Resler said that some universities will claim they only print in-house. However, he added, it is impossible for a university to be able to handle all printing de-mands on its own since most in-house print services facilities are not that large or sophisticated.
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