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The manufacturers wanted to maximize their efforts by reaching out to more than just industry members of the NBFA, so they used various mailing lists to invite every forms distributor in the city they were visiting. “In cities like New York and Chicago, we would have more than 500 attendees show up. We were the only game in town and got the cream of the crop. It was a special treat for distributors to have us there, and it was a terrific opportunity for exhibitors to increase their business,” said Foster.
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- Companies:
- American Loose Leaf
- TFP Data Systems
Maggie Dewitt
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