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“Eventually, three or four industry shows a year were hitting the big cities and it wasn’t new anymore,” said Mendelson. “After 20 years, the road show ran its course, but that’s a pretty good run for an organization like we had.”
“Shows are still great vehicles for seeing lots of people in a short time, but today, manufacturers and distributors seem to be looking for something new—they just don’t know what that is or where to find it,” commented Foster.
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- Companies:
- American Loose Leaf
- TFP Data Systems
Maggie Dewitt
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