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Sean Norris
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Tymula pointed to scaled-down versions of more traditional business gifts. "Gifts and incentives like small candy bowls, jars or crystal/glass coasters often work when budgets are being monitored closely," he said.
3. FOCUS ON FUNCTION
Want all the class and perceived value of an award, but with a little more promotional shelf life beyond just, well, the shelf? Try something functional. "Overall, we see useful items being selected: bowls, vases, paperweights and even barware or stemware," said Tymula. "These products are so popular because of their functionality, and additionally they can be used for home or office."
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Sean Norris
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Sean Norris is editor-in-chief for Promo Marketing. Reach him at snorris@napco.com.
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