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Regular, in-person visits to monitor quality and customer satisfaction are crucial to maintaining long term relationships according to Nicholson. He discussed two accounts in particulara producer of pinball machines and video games and an automotive bearings and seals manufacturer.
In addition to a shipping label, each video game requires a UL/CSA label on the outside cabinet indicating a serial number, bar code and date of manufacture as well as smaller, die-cut labels placed inside on the circuit boards. Since all of these labels travel together through the production process, Nicholson designed a single sheet containing six individual labels.
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