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Sean Norris
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P+P: How was this a profitable promotion for your company? For your client?
SW: The school was very excited with the results and said the product was well-received, and they even saw students putting the iWallet on their phones throughout the event. Again, their goal was exposure for the business school, and the feedback they got led them to believe the product will lead to many conversations and get others interested in learning more about the school. It was profitable for Pinnacle not only monetarily, but also in goodwill with the client, repeat business and additional opportunities to bring more ideas to the table for future events.
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Sean Norris
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Sean Norris is editor-in-chief for Promo Marketing. Reach him at snorris@napco.com.
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