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Sean Norris
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SW: My advice is to not show the same ideas everyone else is showing. Always be looking for cutting-edge products, since students tend to be more open to these than an older audience. Also, offer case histories and ways you've seen the products used, because universities tend to be somewhat conservative in their purchases and want to make sure the products they are buying will be well received and generate goodwill for the school.
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Sean Norris
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Sean Norris is editor-in-chief for Promo Marketing. Reach him at snorris@napco.com.
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