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The rapidly changing world has had a dramatic impact on all businesses—print and promo industry included. But while some companies complain, others are taking advantage of these changes. There is great opportunity for companies to grow and gain market share. When consulting with companies in this sector, I like to ask the following question: What stage of competence is your organization in? The goal of this exercise is to define where an organization is today, in order to best determine where it desires to go in the future. The four stages of development are listed below.
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- Ryan T. Sauers
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