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"Make it a small campaign that can be executed easily," he said. "That can show results quickly. That can show the client that with the right kind of messaging, the right kind of targeting and the right kind of data segmentation, we can create simple, quick results." From there, you can go for the bigger budget, Abunassar added.
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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