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3. Obey the rules of video
Video is becoming an increasingly popular marketing tool. According to Cisco's Visual Networking Index Global Mobile Data Traffic Forecast, video will account for 72 percent of total mobile traffic by 2019.
Remember Dove's "First Fatherhood Moments" video montage that we discussed earlier? It was arguably the most effective part of the campaign. In Dove's case, video was the perfect platform to capture a highly emotional—and relatable—moment. Depending on your goals, video might be a good fit for your campaign, as well. But there are certain guidelines to consider when working with this channel.
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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