Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
0 Comments
Comments
A favorable campaign outcome hinges on strategy. The Dove campaign is a great example. The brand teamed its First Fatherhood Moments campaign with its Dove Men+Care product line. Why? After conducting careful research studies (e.g., "Care Makes a Man Stronger" and "Google Dove Men+Care New Dad Survey"), Dove learned that men feel more equipped to better care for their families after fitting in some self-care. Dove marketers kept this in mind when building the multichannel strategy, proving that a little homework goes a long way.
0 Comments
View Comments
E
Elise Hacking Carr
Author's page
Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
Related Content
Comments