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From the project’s onset, it is important for distributors to understand the client’s objectives. Drumwright said she learned to ask early on in the discussion about the purpose of the piece. “What’s the intent of this piece,” she asked rhetorically. “Who is it going to?... What’s the audience? Is it internal? Is it external? Is it [for] your customer out in the field?” This is only the start of the discussion.
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- Companies:
- McNeal Graphics
Laurence Liss
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