SPECtacular

Clarity is an important quality of an excellent print job. The kind of eye-popping projects that draw people from across a room are the result of the concerted effort of all involved.

Just as the ink must be properly aligned on the substrate to ensure clarity in a given piece, the wants and needs of the manufacturer, distributor and client must also be properly aligned to ensure clarity in the focus and content of a commercial print job. What can distributors do to ensure they act as the best possible conduit for information and help their clients to produce the products exactly as desired?