“Details are important in my job, period,” said Drumwright as she explained the necessity of communication. It is important for distributors to remove any ambiguity from the discussion so all parties are aware of their responsibilities and feel confident about the expected results. Drumwright said this is especially important with new clients. When working with a new buyer, she said distributors must discuss every facet of the project with the client. “Talk to them very thoroughly about the paper; talk to them about the look they want,” Drumwright suggested, giving examples of some of the major areas to be addressed. Clients should be made aware of the full-range of options, and capabilities must be described. For example, “A lot of people don’t realize there are different types of paper,” said Drumwright. “They just assume.”
- Companies:
- McNeal Graphics