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Rau recalled one case where a client who had an older program switched to DESIGNworks as a punch out from its catalog. "The sales definitely have gone up [for that client]," Rau said. "It's a B2B ad-hoc implementation where clients who have contracts and have contracted print and contracted supply can quickly choose a product to configure and add to the cart at a contract price. We've seen that particular element-adding
ad-hoc capabilities to a B2B catalog has been where the sales jump because it's been pretty much incremental."
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Amanda L. Cole
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Amanda L. Cole is the editor-in-chief of NonProfit PRO. She was formerly editor-in-chief of special projects for NonProfit PRO's sister publication, Promo Marketing. Contact her at acole@napco.com.
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