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While business-to-consumer (B2C) and smaller B2B companies typically utilize DESIGNworks, large B2B companies favor BRANDworks, which offers a more brand-controlled template that can be applied to multiple products, making frequent orders easier. "The templates are created and then put into a catalog," Rau said. "From that catalog, the BRANDworks configurator allows the user to manipulate those fields that are allowable in the template, again creating the press PDF and sending it off."
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Amanda L. Cole
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Amanda L. Cole is the editor-in-chief of NonProfit PRO. She was formerly editor-in-chief of special projects for NonProfit PRO's sister publication, Promo Marketing. Contact her at acole@napco.com.
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