Customer Focus
Rebranded from Trade Only this month, Customer Focus, Costa Mesa, Calif., offers STORE, a front-end customer-facing website, and VISION, a back-end management system. They can be used individually, but work best together.
STORE can be designed from a template and ready to use within two days, or custom-built, which would take a little longer. It is also mobile friendly and includes Technologo, a program that showcases the product with the desired imprint. "Those stores can be inquiry-based only or they can be e-commerce where you can actually take a transaction on the site. It's up to the distributor," said Philip Shehadeh, vice president of sales and marketing for Customer Focus.
Amanda L. Cole is the editor-in-chief of NonProfit PRO. She was formerly editor-in-chief of special projects for NonProfit PRO's sister publication, Promo Marketing. Contact her at acole@napco.com.