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Michel agreed, "The neat thing about these mailings is that you're not tapping into the forms budget anymore, but into the marketing budget, which is huge."
Leavesley had been formerly trained in the needs of the hospitality industry, which he deems a tightly knit community. He noted that his company, first as Western Business Systems and now as Global DocuGraphix, has been exhibiting at HiTech, the trade show for the hospitality industry, for 10 years. "We're the only forms and printing company there, which gives us high credibility," he said.
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