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Keys to Profit
The same approach is taken with the production of plastic cards used as room access keys for guests, housekeeping and maintenance personnel in hotels. Bill Mulligan, vice president of sales and marketing at Plastag, Elk Grove Village, Ill., provides cards for national hotel chains. "We'll handle their loyalty programs and produce the base card, which is then customized with the name and account number of the member," Mulligan said. He believes that personalization provides opportunity for distributors. "It's not cost-effective for a manufacturer to print individual cards," he noted.
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