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Consistent with these findings, there is a substantial difference in return rates for general advertising versus direct advertising. In 2009, the ROI for direct marketing was 44 percent higher than for general advertising. And if the online component of direct marketing continues trending upward and there is financial recovery in some key markets, an even greater ROI for direct marketing is in store for 2010.
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- Companies:
- Pitney Bowes
- Places:
- United States
Ramesh Lakshmi-ratan
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