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USPS Programs
A second factor affecting direct marketers this year is the health of the USPS. The mailing industry and the USPS must work together to increase efficiencies and productivity and cut costs.
Innovative programs and offerings such as Intelligent Mail® and hybrid mail are aligned with these imperatives. The ability to track the mail through the postal network is becoming essential to streamlining and increasing productivity. In fact, tracking the mail with unique identifiers allows carriers to better monitor their mail for inefficiencies. And it allows mailers to confirm that delivery standards are being met.
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- Companies:
- Pitney Bowes
- Places:
- United States
Ramesh Lakshmi-ratan
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