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Although none of the 19 states have signed on to DNM, two large cities (San Francisco and Seattle) passed non-binding resolutions calling for the creation of a DNM registry. It is imperative that direct mailers and the USPS promote alternative solutions, including those managed by the direct mailing industry itself. Examples include a service from the Direct Marketing Association that offers consumers an opt-out preference system for catalog and other advertising at www.dmachoice.org and a registry for credit and insurance mail offers at www.optoutprescreen.com. Mail Moves America's website, www.mailmovesamerica.org, contains additional facts about advertising mail and the DNM movement.
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- Companies:
- Pitney Bowes
- Places:
- United States
Ramesh Lakshmi-ratan
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