"This holds true for print projects, promotional campaigns, used cars or anything else. A buyer always has an objective in mind. Find out what that is and help them buy the outcome."
Kendall Brickweg
Promotional Products Specialist, American Solutions for Business, Glenwood, Minn.
"Try keeping a special calendar to track your customers' annual events, like holiday parties, golf outings, summer picnics, etc. This way you can proactively reach out to customers two to three months prior to the event to help them start planning. This shows your customers that you are organized and proactive. The main benefit to you is you get the sale while saving you the time, expense and headache of rush orders."
Amanda L. Cole is the editor-in-chief of NonProfit PRO. She was formerly editor-in-chief of special projects for NonProfit PRO's sister publication, Promo Marketing. Contact her at acole@napco.com.