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"Ask questions about their customers' needs. Why did they lose those orders to a competitor? Is marketing their business too expensive and time-consuming? Understand their pain points, and let them know what solutions you have that will solve them and help them become more competitive."
Peter White
President, Britten Studios, Print and Banners Division, Traverse City, Mich.
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Amanda L. Cole
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Amanda L. Cole is the editor-in-chief of NonProfit PRO. She was formerly editor-in-chief of special projects for NonProfit PRO's sister publication, Promo Marketing. Contact her at acole@napco.com.
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