Will Crabtree
Chief Operating Officer/Partner, Printing in a Box, Tampa, Fla.
"Local SEM (Search Engine Marketing) is one of my favorite mediums for driving traffic and sales. If you operate a printing company that services local customers, using a combination of Google+ Local, AdWords Express, AdWords (targeted locally) and Retargeting, you will drive prequalified traffic to your website with a high conversion rate. This combination of tools will yield you a strong ROI with a minimal to moderate budget. Having online ordering, a mobile optimized website and positive online reviews will make these tools exponentially more powerful and tremendously increase your sales.
Amanda L. Cole is the editor-in-chief of NonProfit PRO. She was formerly editor-in-chief of special projects for NonProfit PRO's sister publication, Promo Marketing. Contact her at acole@napco.com.