Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
1 Comment
Comments
McKinney acknowledged a national account for a group of small business owners is like suddenly being faced with a 400-pound gorilla, and IBSA needed support in fine-tuning its strategy. Consulting firm Normandy Group International has recently begun assisting IBSA in developing a long-term plan addressing separate affiliate, supplier and customer issues in order to create more synergy between all three groups. Two full-time regional managers are already in place for coordinating selling large accounts with affiliates, and staff is being added to the accounting, sales and marketing departments as IBSA builds a dedicated organizational infrastructure.
1 Comment
View Comments
Maggie Dewitt
Author's page
Related Content
Comments