Blending the Old With the New
Is TransPromo an opportunity in this down economy?
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Customers prefer TransPromo. A 2007 InfoTrends survey indicated that mail is the preferred medium among consumers. In fact, 60.6 percent of consumers surveyed preferred direct mail over e-mail, telemarketing and other channels. Consumers also stated in the survey that personalized offers are preferred 63.1 percent vs. traditional statements at 36.9 percent.
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- Companies:
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- Kevin J. Klein
Kevin J. Klein
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