Blending the Old With the New
Is TransPromo an opportunity in this down economy?
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For tracking TransPromo results, campaigns can build in unique key codes and links for collecting precise one-to-one data. Key codes are captured as consumers arrive at touchpoints to create campaign metrics and analytics. This behavioral data indicates high performance features for future campaigns. A technology that is rapidly gaining momentum for this purpose is the QR code—a quick response, two-dimensional barcode. This code is capable of storing offer information and facilitating hot links to URLs and PURLs for redemption and response metrics. QR codes are scannable by lower resolution cameras such as those found in cell phones and handheld devices.
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- Companies:
- Pitney Bowes
- People:
- Kevin J. Klein
Kevin J. Klein
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