Blending the Old With the New
Is TransPromo an opportunity in this down economy?
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The Table below represents the potential savings that could be achieved using TransPromo. Each company's communications strategies and costs are different, so a specific analysis is prudent relative to existing communications.
TransPromo can be "greener." The fundamental principle of TransPromo is that the message or offer is embedded in the transactional document. The Pitney Bowes Ecowise (sm) engineering team has shown that each insert produces approximately 3.96 grams of carbon emissions. This includes the entire life cycle of the insert from paper manufacturing through to disposal. Removing inserts reduces carbon emissions and contributes to the goal of a cleaner, greener organization.
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- Companies:
- Pitney Bowes
- People:
- Kevin J. Klein
Kevin J. Klein
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