Blending the Old With the New
Is TransPromo an opportunity in this down economy?
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One example is the use of "householding" messages. My bank mails me a checking account statement each month. Because the bank has adopted check imaging, my statement as a mail piece is usually no heavier than two ounces. I also receive other mailings from my financial institution which include offers for premium services, mortgages, credit cards and branch opening notices.
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Kevin J. Klein
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