Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
0 Comments
Comments
Personalization Pays
Those ties help manufacturers organize the very information that makes variable printing personal.
Citing an example, Prettyman said NextWave works with grocery stores that track the buying behaviors of their customers. "Grocers will send out coupons related to what individual consumers tend to buy," he said. NextWave's job, he added, is to ensure that databases are properly written to accept such information for accurate printing.
0 Comments
View Comments
Related Content
Comments