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NextWave also works on specifically-targeted direct mail campaigns which results in great cost-savings to the end-user, and a higher response rate.
In fact, the Printing Industries of America (PIA) reports that merely cleaning up databases to remove possible duplications and misdirected mailings can reduce mail costs by up to 14 percent. By further personalizing mail pieces through information gathered from discount cards, store-based credit cards and Internet transactions, that percentage of cost reduction is expected to grow.
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