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P+P: How does the economy continue to affect the industry?
JGS: I believe that we make our own nano-economy. If all we offer is facilitation of promotional products transactions, our nano-economy will suck. If we focus on generating tangible, trackable results (revenue and profit) for our clients, our nano-economy will be great, irrespective of what the national or international economy does. Blaming one's income on "the economy" is a cop-out and is symptomatic of issues closer to home.
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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