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P+P: What do you think is the most exciting, cutting-edge thing your company is doing right now? Why?
JGS: We're using in-house 3-D printers to produce low-quantity, personalized promotional products and prototypes. The margins are huge (90 percent) and the prototyping is much faster than sending it out to a service. In my opinion, 3-D printing is good for one- to 200-piece orders of things like keychains where each employee gets his or her name "in the plastic."
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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