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P+P: What do you expect to be some of the biggest changes or challenges the industry will face?
JGS: The No. 1 issue is being a "me too" and competing on price. We have to focus on driving revenue and profit for our clients—and proving it to them, to keep our jobs.
P+P: What keeps you up at night?
JGS: Nothing, really. We sell promotional products as an add-on to a larger relationship. When we have been tapped to do the marketing and/or advertising work for a client we ask, "Do you purchase promotional products? It's an advertising medium and we should do that for you, too." We usually get the business.
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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