Traffic Control
Navigation strategies along the super-highway turn visitors into buyers
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2. Be sure your website quickly clarifies what your company does and who it serves. Most B2B marketers are skilled at describing the products or services they provide and the applications they support. However, most of their websites fail to clearly describe the types and sizes of businesses or institutions they serve and the geography they cover. If your website accomplishes this, visitors can determine if your company is a good fit for them.
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