Traffic Control
Navigation strategies along the super-highway turn visitors into buyers
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Your website can be an excellent source of B2B leads. Make the most of it to drive profitability.
BY M. H. “MAC” MCINTOSH, CBC
M.H. “Mac” McIntosh, CBC, is a business-to-business marketing consultant and publisher of the newsletter “Sales Lead Report.” McIntosh also teaches university-level courses in sales, marketing, direct marketing and telemarketing, and conducts seminars and workshops for leading corporations and associations around the world. He can be reached at (800) 944-5553, mcintosh@sales-lead-experts.com and by visiting www.sales-lead-experts.com.
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